Comments on: Marketing Secret - Giving Value http://www.nlptimes.com/blog/2007/12/28/marketing-secret-giving-value/ NLP training, NLP techniques & products for learning NLP Fri, 18 May 2012 17:34:19 +0000 hourly 1 By: Vik http://www.nlptimes.com/blog/2007/12/28/marketing-secret-giving-value/comment-page-1/#comment-27 Vik Sun, 20 Jan 2008 21:10:43 +0000 http://nlp-times.com/2007/12/28/marketing-secret-giving-value/#comment-27 Hi Devin I think it depends on what stage of the marketing process you are at. A lot of people use free reports at the beginning stage in exchange for emails for example. However what i am proposing is giving value on a continual basis to your list. In this way you build a relationship with them so that when you resommend a product of yours they trust you. Its a very different mindset to using incentive on a one off basis. But like you mentioned it is a very effective strategy. So depending on your stage of the marketing process it can be viewed as incentive or relationship building. Glad you liked the post! Vik Hi Devin

I think it depends on what stage of the marketing process you are at. A lot of people use free reports at the beginning stage in exchange for emails for example.

However what i am proposing is giving value on a continual basis to your list. In this way you build a relationship with them so that when you resommend a product of yours they trust you.
Its a very different mindset to using incentive on a one off basis.
But like you mentioned it is a very effective strategy. So depending on your stage of the marketing process it can be viewed as incentive or relationship building.

Glad you liked the post!
Vik

]]> By: Devin T. http://www.nlptimes.com/blog/2007/12/28/marketing-secret-giving-value/comment-page-1/#comment-19 Devin T. Wed, 16 Jan 2008 06:15:17 +0000 http://nlp-times.com/2007/12/28/marketing-secret-giving-value/#comment-19 I love what you had to say. It's so true. I figured this out before I read up on writing copy. Here's how: when you offer free food at a committee meeting...EVERYONE shows up. Incentive. You call it added value, but it's more about getting people motivated. Incentives. Don't you think? ,Devin T. VestRite Internet Practices I love what you had to say. It's so true. I figured this out before I read up on writing copy. Here's how: when you offer free food at a committee meeting…EVERYONE shows up.

Incentive.

You call it added value, but it's more about getting people motivated. Incentives. Don't you think?

,Devin T.
VestRite Internet Practices

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