The Great
“Super-Learning” Hoax

With great concern, I observe more and more people getting caught in today’s great “super-learning” hoax.

And some of the great “thinkers” of this age unwillingly popularise the idea.

Greats like...

"I spend a lot of time reading." 
- Bill Gates 
"I just sit in my office and read all day." 
- Warren Buffet
"I think most people can learn a lot more than they think they can. They sell themselves short without trying." 
- Elon Musk

I can’t blame them.

“Becoming a learning machine”, as Charlie Munger puts it, is what really put those greats on the map when they first got started.

There’s merit in what they say.

That’s why tens and thousands of new books and courses are published each year with the promise to teach you a new skill -- whether it’s on coaching, selling, dating, or parenting.

And there are more and more blog posts, YouTube videos, and podcasts episodes.

There’s a big market for that. (Last time I checked, it was in the Billions).

A market that profits from teaching you…

...how to present like Steve Jobs.

...how to invest like Warren Buffett.

...how to build companies like Elon Musk.

...how to sing like Beyonce (as if that’s possible!)

Which begs the question...
If millions study these 
success secrets...

...why do they have very little 

(or NOTHING at all) to show to 
their families and friends? 

And, worst of all:

Why do these lifelong learners start to doubt themselves despite investing more time, money, and energy into themselves compared to almost anyone they know?

I don’t know about you…

...but I found myself asking this question a lot.

I started searching for answers.

And I was NOT satisfied with commonly accepted answers like “It’s the knowing vs. doing gap.” 

While some of those answers did address a part of the problem, they didn’t shed light on the real reason.

So I dug deeper and deeper.

But the answers didn't 
come to me...

...until after I watched the
Fyre documentary. 

As I was watching the Fyre document on Netflix, I couldn’t help but think:

“This is very much like the state of the publishing industry today.”

If you don’t know what happened in the Fyre Festival, this image below captures nicely the mismatch between the expectation and the reality…

And, unfortunately, it has a LOT in common with what’s happening in the “personal development” industry today.

The surge of reports, books, and courses that promise you the world…

...that give you little or nothing in return…

...other than a waste of time and money.

Now, there was always some kind of hype in the marketing of books, newsletters and courses in the past.

That’s nothing entirely new.

Yet, in just a few short years, the mismatch between the “expectation” and “reality” has reached a new peak in the personal development industry.

In a Jerry McGuire moment,
I would even say:

Today, there are more courses 

that are pumped into the market 
on “how to sell a course” than 
“how to create a course 
that delivers results”. 

Acquiring customers has become more important than serving them.

Just think about it:

There are internet marketers out there who are proud of teaching other people “the art of selling an ideal future (aka. “their upcoming course”) even BEFORE creating the outline of the course.

They don’t care whether the course will deliver or not.

They just teach others how to market a course.

And here’s where the big problem starts...

Their marketing message and 
packaging is now so shiny, 

you need Superman’s X-Ray 
vision to see whether it’s 
something worth your time 
and attention.

Without having that “X-Ray vision” built-in…

Most success-oriented people follow the advice of greats like Bill Gates, Elon Musk, Oprah Winfrey or Warren Buffet on the importance of reading and learning…

...and still find themselves living in a loop…

...going around and around…

...repeating the same old unworkable behaviours…

...hoping for different outcomes in their personal and business lives.

They find themselves continuously dreaming a better future... for themselves... and for their families.

A future that they want... but don’t have… feeling incredibly stuck.

Over time, the drip-drop of continuously wanting but not having...

...of trying but not succeeding

...of aspiring, yet time and time again, never truly achieving their expectations or what they are capable of...

...begins to eat into their confidence. 

And it affects how others begin to see them.

It damages their energy... their goals... even their relationships with their friends, family and spouse.

And that’s when the problem gets even bigger...

This continuous wishing, hoping, and wanting leaves them with a worried mind.

A worried mind that tries to calm itself with more information…

...which usually means reading more, studying more, watching more…

...with the hope to get out of that vicious circle...

...which actually keeps them even more stuck in the loop.

Saying this is not going to make me any popular, but I have to say it:

The personal development 
industry is fueled by that circle... 

a circle of continuous wishing, 
hoping and wanting… 

and searching for books, courses, 
and videos for a way to get 
out of that circle. 

It’s like getting thirsty…

...and drinking a glass of salty water...

...WITHOUT realising the glass is filled with salty water.

After drinking so many glasses of salty water, drinking salty water feels normal.

And since they lack the X-ray vision to see what is really in the water, they keep getting thirstier and thirstier, and they keep drinking the salty water.

That metaphorical “thirst” for more information, more books, and more courses keep millions of “growth mindset” people stuck.

So, you may be wondering…
 What’s the solution?

What’s the way to get out 

of that vicious circle?
C.I.T.A.D.E.L 
An Introduction To The Lost Art Of Behavioural Modeling & Artful Skills Acquisition
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